As you navigate the business world, you need to collaborate with a wide variety of organizations and individuals. And if you want to find real, lasting success, you need to learn to craft solutions that are a win for everyone involved. 4
This concept, in many ways, runs contrary to the principles upon which some businesses operate, because it involves a level of mutual respect and giving that are scary to some people.
In reality, however, it is only by making ourselves vulnerable and empathizing with others’ needs that we can find strategies in our businesses that work out for everyone long term.