Globe illustration: Jakarta connected to Germany and Switzerland, home to SAB partners and clients in Europe.
06°13′ S · 106°50′ E — Kuningan, Jakarta
Synergyacross continents.
The company behind SAB. We build systems that turn market interest into sales conversations.
- Domain registered
- December 2016
- SAB operating
- Since 2017
- Office
- Epiwalk, Kuningan
- Served from
- Cloudflare
The company
Since 2017 we have connected marketing, sales and technology for companies that want to grow in ways they can measure.
Established
Nine years operating from Jakarta. Projects in energy, education, healthcare, real estate and startups.
Relevant
We work from a lead definition agreed with your sales team, not from traffic numbers.
Technologically advanced
AI supports our research and analysis. Our group site and guide network run on Cloudflare Workers that we operate ourselves.
A record you can check
Figures below were counted from public sources on 13 October 2026.
| Indicator | Figure | Source |
|---|---|---|
| Year SAB started operating | 2017 | sab.id/about |
| Published client case studies | 14 | sab.id/works |
| Service landing pages on sab.id | 65 | <slug>.sab.id |
| Active topic guide sites | 25 | SAB satellite network |
| Industries served | 5+ | sab.id |
Group
One company. Several growth engines.
Each unit has a clear role. All of them are run by the same core team, to the same working standard.
-
sab.idOperating since 2017
SAB
Lead generation & digital marketing agency
Cold email, paid advertising and conversion optimisation for B2B and B2C companies.
Visit sab.id -
koldings.comActive
Koldings
B2B cold email service
Prospect database research, data verification, cold email campaigns and reply handling.
Visit koldings.com -
25 sites · 65 pagesActive
SAB knowledge network
Guides and service pages
Practical guides by topic, from ICPs to campaign reports, so prospects can learn before they talk to us.
-
internalIn development
SAB Lab
Product development
AI-based prototypes for prospect research, website generation and a team knowledge base.
Capabilities
One path, from research to sales.
We don’t sell channels in isolation. Each stage prepares the next.
- 01
Research
Define the ideal accounts, the decision-makers, and why they should hear from you.
- 02
Reach
Cold email and paid advertising to audiences we have already mapped.
- 03
Conversion
Landing pages and forms that make the next step easy for buyers.
- 04
Qualification
Lead criteria agreed with your sales team before a campaign starts.
- 05
Follow-up
Handoff, CRM and automation so no conversation slips through.
- 06
Review
Campaign data and sales feedback set the next priorities, every one to two weeks.
Technology
Technology we build and run.
We don’t just use tools. We also build and operate systems behind our client work.
- Edge-first
- This site and the 25 SAB guide sites are served by Cloudflare Workers from the data centre closest to the reader.
- AI in the workflow
- Language models help with account research, message drafts and analysis. People review every decision and every message before it goes out.
- Automation & integration
- CRM, WhatsApp and campaign tracking are connected so leads reach the right person.
- Ad & data platforms
- Google Ads, Meta and HubSpot, chosen to fit your needs and the systems you already have.
Track record
Trusted across industries.
Selected projects with case studies published on sab.id.
- Pertamina Energy Terminal
- Swiss Education Group
- IPMI International Business School
- Universitas Mercu Buana
- Morula IVF
- Klinik Pela 9
- IDeA Indonesia
- Practicum
- PT NPS Pemuda Berdikarisma
- Kreasi Handal Selaras
- Shopified
- Masalalu Coffee
- myfab
- Airis
Read the case studies on sab.id
I appraise SAB for its reliability and the deliverability. We’ve worked together for many projects, and I got the impression that SAB always tries to give their best and that what makes me satisfied to work with them.
SAB helped us not only for our brand awareness but also the sales conversion. Budget management is transparent, and they hit the agreed KPI. That’s what I’m always looking for from an agency.
Client and partner quotes, verbatim.
Journey
Built step by step, no shortcuts.
- Dec 2016
sinergiantarbenua.com is registered, SAB’s first domain.
- 2017
SAB starts operating in Jakarta as a founder-led agency.
- 2017–2026
Projects in energy, education, healthcare, real estate and startups, including cross-market work with woogency in Germany.
- Sep 2026
The SAB guide-site network launches on Cloudflare Workers.
- Oct 2026
65 service landing pages go live, and sinergiantarbenua.com launches as the company site.
Leadership
Led by the people who do the work.
Every discipline has an owner. You talk to them directly.
Tri Lastiko
Founder & CEO
Leads business strategy and client direction.
Dicky Ibrohim
Technical Lead
Leads technical planning and implementation.
Abdul Cholik
Senior Web Engineer
Builds and maintains websites and integrations.
Iqbal Shodikin
Lead Designer
Shapes visual direction and user experience.
Where we’re heading
Growth through systems, not headcount.
Services that scale
We design every service to serve many clients with the help of AI and automation, without lowering the standard of work.
Indonesia first, then across continents
Our focus is companies in Indonesia and Southeast Asia, with a partnership route into German-speaking markets.
Standards you can audit
Targets are agreed before a campaign, progress is reported every one to two weeks, and any performance commitment is written into the contract.
Contact
Let’s talk.
For projects, partnerships or questions about the company.
Office
PT Sinergi Antar BenuaEpiwalk Office Suites, Level 5 Unit A501
Jl. HR. Rasuna Said, Kuningan
Jakarta Selatan 12940
06°13′ S · 106°50′ E